If you're looking for a beach read that's business-related (really, and who isn't?), I just finished Sway: The Irresistable Pull of Irrational Behavior by Ori and Rom Brafman. Loved it.
It's an interesting, smart, thought-provoking, page turner filled with research-backed stories that explain how and why, among other things, well educated doctors can send a child home to die, seasoned pilots can cause deadly air disasters, otherwise intelligent students at Harvard would pay over $200 for a twenty dollar bill, the University of Florida Gators rose to the top, etc.
In the midst of the compelling behavioral anecdotes are a number of "lessons learned" that can easily be applied to our day-to-day lives when making pricing decisions, communicating with clients, developing incentive programs, and so on.
And I now know how to effectively get men to call me. Where was this book twenty years ago?!
1 comment:
wow. no props about a crystal vase?
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