Sunday, January 16, 2011

Arrogant Bastard

I posted a few years ago that I really enjoyed the Arrogant Bastard Ale I had at the Dinosaur.

Today, the hubby brought a bottle home. More than the beer, I love the copy.
"This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or the sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beer will give you more sex appeal. Perhaps you think multi-million dollar ad campaigns make a beer taste better. Perhaps you’re mouthing your words as you read this."
As if that wasn't funny enough, their "Questions or comments?" section says:
"If you don't like this beer, keep it to yourself -- we don't want to hear from any sniveling yellow-beer-drinkin' wimps, 'cause this beer wasn't made for you."
I am not worthy.

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