Showing posts with label arrogant bastard. Show all posts
Showing posts with label arrogant bastard. Show all posts

Sunday, January 16, 2011

Arrogant Bastard

I posted a few years ago that I really enjoyed the Arrogant Bastard Ale I had at the Dinosaur.

Today, the hubby brought a bottle home. More than the beer, I love the copy.
"This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or the sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beer will give you more sex appeal. Perhaps you think multi-million dollar ad campaigns make a beer taste better. Perhaps you’re mouthing your words as you read this."
As if that wasn't funny enough, their "Questions or comments?" section says:
"If you don't like this beer, keep it to yourself -- we don't want to hear from any sniveling yellow-beer-drinkin' wimps, 'cause this beer wasn't made for you."
I am not worthy.

Friday, September 19, 2008

Dinosaur Jr.

Met some Simon school friends for barbecue ribs at the Dinosaur last night. It was sooooooooo good. Sooooooo good. Sooooooooo good. Loved the Drunken Spicy Shrimp Boil the most. And I really enjoyed my flight of beers -- a little strange since I don't even like beer. My favorite: The Arrogant Bastard.

When I just clicked through their site, I happened to notice their tagline (of course).

"You're Not Worthy."

Classic! (Although it shouldn't take a multi-million dollar ad agency to tell you that you don't need quotes around your tag; just a quick gander at other taglines or a dogeared copy of Strunk & White.)