For the past two years (or somewhere in that neighborhood), Chase has employed the tag line "Chase What Matters" which always reminded me a little of the old American Express "Do More" campaign in that it felt aspirational. While it's a clever use of Chase as a verb, it's otherwise not quite as compelling to me. (Mind you, as an ex-Amex girl, I may be biased.) If I understand correctly, if I bank with Chase, I will have the right resources behind me to follow my dreams. Sounds good, right?
With that said, there is a Chase commercial on the air lately that drives me absolutely batty. I want to smack the smug ass ad agency executive who developed it. It features a guy who is trying to talk his wife/girlfriend into using their Chase points for a vacation for two. He's dreaming of walking along the French Quarter while a jazz band serenades them in the background, boating along a palm tree-laden coastline and dining in an elegant restaurant overlooking a panoramic cityscape. But nope: he cannot chase his dreams because his wife already blew through all the points on one, I repeat, one dress. (And I wonder: where the heck is she planning to wear that thing? Not to the Cub Scout camp out . . . )
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