Friday, February 13, 2009

The Art of Driving

In honor of my recent vow to limit the complaining, I thought I would use this post as a recommendation of sorts.

Counsel: If you're driving a car that showcases your company's logo, you should treat other vehicles on the road with respect. Speeding, weaving in and out of traffic and repeatedly forcing other drivers to slam on their brakes to avoid you don't serve your brand well.

Alternate suggestion: If you own a company with a fleet of branded vehicles, hire your drivers wisely. In addition to their traffic safety records, you may want to check their sunny dispositions.

As I read recently about London's famous Pret A Manger, “You can’t hire someone who can make sandwiches and teach them to be happy, so we hire happy people and teach them to make sandwiches."

So simple. Yet so true.

1 comment:

Unknown said...

Spoken like a person with a marketing background! :)