Man do I love these guys! Pure marketing genius.
On a semi-related note, someone posted the following little anecdote the other day on My Life is Average:
"Today, I saw a commercial for the Snuggie. I thought it was stupid idea but I couldn't change the channel because I was under a blanket and I didn't want my arms to get cold."My alternate title for this post was WWBHW (a.k.a. What Would Buddy Holly Wear)?
I don't care what they say about us anyway, I don't care about that!