Labatt Blue and I Love Beer

If I were in marketing for Labatt Blue, I would be tempted to leverage the I ♥ NY and JetBlue design collaboration and co-opt it for my own. A little something like this perhaps but with their proper font, of course.

Anything to take a bit of the wind from JetBlew's sails, eh, especially when it wasn't so long ago that they were threatening to move their headquarters to Florida. Fair weather (aka NYS incentive) friends claiming one of our finest cities for their own? I won't let them get away with this. (Insert shaking fist.)

Let 'em move, I say. Then JetBlue can form an iconic partnership with Florida tourism. Oh, I know: "Flying with JetBlue is like three days without sunshine."

I see a future promotional job for Anita Bryant in the works.

I Wanna Wake Up in a City That Doesn't Sleep

On nights like last night and days like today, I really miss living in NYC. And I miss the Bronx Bombers' main fan: my Grandpa Jack.

I love hearing cheers coming from all of the neighboring apartments and adjacent buildings when the Yankees score. I love hearing Frank Sinatra pouring out of the PA system at the end of a game in Yankee stadium. I love the ensuing mayhem on the streets when a World Series title is clinched. And I love me a good ticker tape parade.

Although the Yanks won the World Series championship three times while we lived there in the mid-to-late 90s, I only saw the parade once: in 1996 when I was working downtown at American Express. Thousands of us from the World Trade and World Financial Centers lined the streets but, for whatever reason, my girlfriends and I were up close-and-personal. There was so much white confetti in the sky, on the streets and covering our bodies that it looked like a blizzard. It was also really friggin' cold that year so the overall effect was a bit like New Years Rockin' Eve. So. Much. Fun.

There's nothing quite like it.

Yay Yanks!