Why does Amazon offer free super saver shipping only to delay said shipping indefinitely? The free shipping offer instills goodwill while the postponement negates it entirely.
Case in point: a hardcover cookbook ordered for the hubby's birthday. On his birthday, March 3, I offered an apology for his missing present. Today, March 29, upon viewing the order status and noting that it still hadn't shipped, he canceled the order. What's the point?
For Amazon, it's $58 in lost revenue today but even more in lost revenue longer term. It's so much easier to shop at the local B&N and use my discount card. Now to go to B&N and buy the latest book in John Illig's trilogy, Man in the Middle, for my brother-in-law.
You would think I'd learn.
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