Showing posts with label waste. Show all posts
Showing posts with label waste. Show all posts

Friday, September 30, 2011

NostraDNIS

Dear "Phil,"

While I appreciate your messages about the "huge opportunity" for me with Yahoo!, Google and Bing, can't your predictive dialer predict that no one will be in our office to answer your calls at 10:00 p.m. night after night?

Sincerely yours,

Sleeping in Suburbia

P.S. I have been channeling Miss Cleo lately and have some amazing insights for you including this: no one is interested. Give it a rest.

Tuesday, June 28, 2011

Random Soapbox

I donated a few months ago to World Vision for disaster relief in Japan. Since then, I have received countless direct mail pieces, thick envelopes chock full of letters and inserts, asking for more money. I feel like a) too soon and b) that can't be cheap. So I sent them a quick email the other day asking, "Is it possible to get on your 'do not contact' list? When I donated recently, it wasn't to fund weekly direct mail pieces to myself soliciting incremental funds."

To their credit, they responded quickly; however, it will take another eight weeks of junk mail headed directly to the recycling bin to do so.

According to Charity Navigator, World Vision scores four stars. In addition, it only spends seven cents on every dollar in fundraising (i.e. over 88% of its budget goes directly to programs and services). That is unbelievably efficient. How is that possible given the number of direct mail pieces that I am receiving? Oh, right. Because they raise over $1.2B (!) in revenue each year. This translates to over $90M in fundraising. That's a lot of fundraising, no?!

In short, I feel significantly less inclined to continue contributing to them now even though I still believe they're a worthy cause. While their efficiency rating is high, I have a lack of trust that my monies are being used wisely.

I wish there was an easy way to set your preferences once, across all organizations, to avoid waste. Just because an organization "owns" my name, doesn't mean I want to hear from them ad nauseam.

Okay. I'm done.