It's common during new product development to spend time in situe with actual users to see how the product performs in naturally occurring situations (e.g., home, work, school, street), learn what issues customers are facing and gain new insights to drive product improvements.
With that said, how is it possible that our brand new Cuisinart coffee maker has what basically amounts to invisible marks denoting the water line (which the hubby has now delineated with a green Sharpie). Now we no longer have to guess how many cups we're making but the streamlined aesthetics "for a look that is sure to enhance your countertop" have been slightly downgraded. Not that I care about how it looks but, come on, pouring water into the thing is one of the principle steps of coffee making. How can they get that basic function wrong?
Also, in less than a week, the carafe lid came out of the dishwasher this morning with slight coffee staining. Already. I'm not a polymer scientist but surely there's another resin they've tested for coffeemakers that doesn't stain, no?
Grumpy Monday?
6 comments:
Well, the tagline on that Cuisinart page does say "for the good life" not "for the good coffee".
it depends on how you place the lid in the dishwasher.
does the "good life" include stained coffee machines with sharpie marks on the side? i want to see donald trump's kitchen to be 100% certain!
Oh, that was the co-branding subtext: Coffee Out Loud.
Why do you need a coffee maker when you've got Uncle Wally around to run out to Starbucks at a moment's notice?
because we're not arugula eating, latte drinking elitists
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