I've been interviewing senior-level marketing candidates for a position on the leadership team of a local firm. This individual will report directly into the President/CEO and will be responsible for guiding the organization's strategy and marketplace presence.
One candidate, who we liked immensely, sent gorgeous cards to both the CEO and me. Beautiful, gold embossed cards inside of which she inserted a nondescript, poorly written, two sentence, typed note on a scrap of paper that was literally ripped (i.e., not nicely cut) from a piece of white copier paper.
No time like the present to conserve paper. And time. It wasn't even personalized to us, the job or the company.
If we hired her, can we expect the Marketing Plan to be written in crayon?
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